Tell me why it exists. I already know, as do the people in the picture.
Several other people know too, so keep quiet.
Make every wild suggestion and stab in the dark you can think of.
To quote someone VERY high up in this establishment:
"This is just awesome!". The higher ups in newsvine semi-approve.
So Newsvine. You have a little mystery.
....Go, discuss it amongst yourselves.